The process consisted of research and illustration, idea/sketch approval, color way suggestions and revisions, and the creation of mood boards. I then applied the final designs to product CADS, designed prints, and chose fabrication and stitching details.
The final choice for girls ended up being this sketchy, doodle-y, floral— colored up in a Lilly Pulitzer-inspired palette. Internal design changes, production requirements, and factory timing can all influence the final outcome so these look a bit different from the last time I saw them, but I'm thrilled with the collection and it was a real thrill to see them at my local Target store! Check back for more job/process updates or follow me on Instagram, which seems to be my preferred social media tool of the moment!
